CUTTER & BUCK

UX/UI Design
Project Overview
This is a UX/UI Project for Cutter & Buck.  The goal of this project is to redesign the existing mobile and website homepage. Cutter & Buck is a golf and corporate apparel company located in Seattle. The company wants to rebrand its identity to appeal to a younger demographic and target both males and females.
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Problem
Cutter & Buck is a gold and corporate apparel company located in Seattle. The company wants to rebrand its identity to appeal to a younger demographic and target both males and females.
Solution
The new website in mobile version and the desktop version is redesigned with refreshing green colors in contrast with bold black and white. The Modern typeface, Futura Bold has been chosen. The layout and pages are rearranged to optimize the user experience.

User Research

User Story based on user persona research.

Style Guide

Web Design

Landing page is redesigned.

Responsive Mobile Design

Landing page has been redesigned.

Mockups